Seeing the Elephant
Understanding Globalization from Trunk to Tail
Thanks to globalization, more countries depend on each other for trade, capital, and ideas than ever before.
February 9, 2009

Yet politically, these countries are drifting further apart. In Seeing the Elephant, author and emerging markets expert Peter Marber describes how increasing economic integration and the rise of new actors is drastically altering the geopolitical landscape, and offers insights on how the US can maintain a leading role in the 21st century and beyond.

Synopsis
While America remains the single most important economy today, rising economic powerhouses — China, Russia, India, Brazil and others — bring a diverse set of interests to the table that the US cannot afford to ignore, Marber explains. Moreover, globalization has created thousands of non-state actors – corporations, banks, hedge funds, activists and even terrorists – who bring their own concerns to bear on the world system.

In the era of globalization, America's success hinges on the success of its neighbors, too. Yet from its invasion of Iraq to its disregard of major treaties — some recent US choices have shown little regard for these new players. As the lines between economic, defense, environmental, immigration, and energy policy become increasingly blurred, having a holistic and coherent approach to cross-border challenges is essential. Yet the forums and institutions that once coordinated these relationships – the UN, World Bank and the G7— are losing relevance and no longer adequately represent the world's expanded power roster. To remain vital, Marber believes all our multilateral institutions will require fresh ideas and revamping.

Seeing the Elephant demystifies globalization, and analyzes the megatrends and interconnections of the 21st century. With bold suggestions on how America reassert its historic leadership in the new global arena, Seeing the Elephant should be required reading for policy makers, businessmen and informed citizens alike.

Product Description
There is resounding evidence that we, in this global community, are living in a period of dramatic technological and other changes in the way we live. For millennia people struggled endlessly in the daily quest for food, clothing, and shelter. However, by any measure one wishes to use, social, economic, or otherwise, the world is growing rapidly more wealthy, everywhere. In 1960, CARE reported that 60% of the world lived in poverty. That figure is now down to 30%, and should halve again by 2015, even as the population of the world rises rapidly as well.

From the Back Cover
The debate on globalization is over. Globalization has won, and it's working. In Money Changes Everything, Peter Marber offers incontrovertible proof that new prosperity is spreading worldwide and transforming everything it touches: culture, religion, families, politics, education, leisure, and much more. Marber reveals what to expect in your own life, business, and investments--and how to profit from the deepest and most rapid changes in human history.

Click below to buy at these booksellers:

...............

* ENDORSEMENTS and REVIEWS *

"Peter Marber is an original thinker who has managed to write a genuinely original book about globalization – a subject that has been exhausted by far too many more conventional analyses. His “macro quantum” perspective on the world spotlights the critical, unavoidable fact of infinite connections among states and people. Those connections, and the uncertainty and unpredictability they bring, also open up a world of infinite possibility."

 - Anne-Marie Slaughter Dean of Woodrow Wilson School of Public & International Affairs Princeton University

#

"Creative and accessible…Peter Marber has earned his insights into globalization as a practitioner who studied emerging markets long before they became fashionable in the West. An inspiring, terrific book about the most important subject of our era."

- Steve Coll, Pulitzer Prize winner and bestselling author of Ghost Wars and The Bin Ladens

#

"At a time when we are witnessing the collapse of just about everything, Seeing the Elephant should be required reading for any American looking for a way forward.  Peter Marber unpacks the intricately connected, fast-evolving world we live in with crystal-clear prose, apt metaphors, and hard data.   He convincingly argues that the United States has a fleeting opportunity to shape the post-American century in a way that will insure a 'capitalist peace' beneficial to all, including Americans.  But for that, we must retool our instrument panel and set a new course.  Seeing the Elephant provides a prototype of the new flight apparatus America needs to navigate our way successfully through the buffeting winds of the 21st Century."

- Mira Kamdar, author of Planet India

#

"Great timing…Seeing the Elephant captures global reality as it is today and where it heading far more deeply than any framework offered so far.  This is the book government and business leaders must read. By cleverly showing the policy connections between finance, the environment, security and poverty, Marber makes all previous writing on globalization redundant."

- Parag Khanna, author of The Second World